Case Study: The Pilot increases vote sales 80% with Upland Second Street Text-to-Vote

The Pilot boosts vote sales 80% with Upland BA Insight

The Pilot, a media company, sought to increase participation and generate new revenue from its Best of the Pines program. Its challenge was to make voting easier for consumers while creating more value for its advertiser sponsors. To address this, it worked with vendor Upland BA Insight, utilizing their Second Street Text-to-Vote service.

Upland BA Insight's solution involved implementing SMS voting, which was bundled into premium sponsorship packages for advertisers. This approach made participation significantly easier for audiences and provided greater value for businesses. The results were substantial, including an 80% increase in vote sales, a 17% increase in total votes, and the generation of $50,000 in additional revenue for The Pilot.

The Pilot