Case Study: Datacom achieves improved sales effectiveness and higher win rates with Upland Altify

Datacom uses Altify to boost overall sales effectiveness

Datacom, a New Zealand–headquartered IT services firm of over 5,800 people, faced inconsistent go-to-market motions across globally dispersed teams and struggled to qualify large deals and build strategic customer relationships. Relationship mapping had been ad hoc (often on whiteboards), making collaboration and consistent deal qualification difficult for their government and commercial account-focused sales motion.

Datacom implemented Altify’s Opportunity Manager and Relationship Map (Salesforce-native) to standardize qualification, visualize influence and relationship dynamics, and enable real-time team collaboration. The tools improved deal qualification and alignment, sped decision-making, raised win rates across both large and smaller opportunities, and set the stage to expand into collaborative account planning with Altify Account Manager.

Datacom

Michael Bell

Strategic Engagement Director