Case Study: 7 Chord Shortens Enterprise Sales Cycles with UpGuard

7 Chord uses UpGuard to satisfy the procurement requirements of their enterprise clients and shorten their long B2B sales cycle

7 Chord, an independent provider of predictive pricing and analytics for fixed-income traders, needed to meet the rigorous cybersecurity and third-party risk management requirements of its enterprise prospects. To satisfy procurement teams and avoid slowing its B2B sales cycle, the company turned to UpGuard, using its Breach Risk, Vendor Risk, and attack surface management capabilities.

With UpGuard, 7 Chord gained real-time security scoring, automated monitoring of more than 20 third-party vendors and 70+ risk vectors, and fourth-party risk visibility that helped the team respond faster to emerging exposure. UpGuard enabled 7 Chord to meet a customer’s security requirements on time and on budget, shorten enterprise onboarding by 30%, and improve its market positioning with executive-ready reporting and competitor benchmarking.

7 Chord

Kristina Fan

Chief Executive Officer