Case Study: Victorinox achieves 25.6M PR reach, 377K reads and 3,592 leads with Upfluence

Victorinox - Customer Case Study

Victorinox engaged Upfluence to launch the new Victorinox I.N.O.X. watch and reach men interested in menswear, luxury lifestyle and gear. The challenge was to build trusted native advertising across blogs and social channels; Upfluence provided influencer management & reporting and used its Publishr.io platform to manage outreach and content production.

Upfluence ran a two‑month, $75,000 native ad campaign that approved 130 influencers and published 125 articles across 5 languages, 3 continents and 22 countries, producing ~25.65M PR reach, ~377K reads, 21,625 clicks and 6,168 store‑locator visits. The Upfluence channel delivered a 24.23% conversion contribution (vs. much lower rates on other channels), generated ~2,000 social mentions and ongoing organic lift (320K+ reads and counting), with cost metrics as low as $0.23 per read, $4.90 per click and measurable SEO impact (11 articles in top‑20 brand search results).

Victorinox