Case Study: Mother's Day (floral e‑commerce) achieves nearly $140K in sales in 30 days with Upfluence

Upfluence's Mother's Day magic: Generating close to $140K in sales for their luxury retail

Mother’s Day, a floral e-commerce company selling unique gift arrangements, needed a way to scale seasonal and evergreen sales through influencers and affiliates but lacked a platform to manage discovery, outreach, gifting and tracking. They turned to Upfluence to run a focused Mother’s Day influencer and affiliate program using Upfluence’s creator identification, Shopify affiliation setup, content management and ROI tracking tools.

Upfluence implemented end-to-end campaign management—creator research and outreach, product gifting, promo-code affiliate tracking and automated commission payouts—which recruited 19 creators and drove 1,108 product sales (808 tracked via coupon codes) for nearly $140K in 30 days (~$4.6K/day). The performance-based approach delivered a 3x ROI, $173 average order value and about $39.6K in affiliate commissions (with additional bonuses), clearly demonstrating Upfluence’s measurable impact on seasonal revenue.