Case Study: UNICEF reaches 800K parents during COVID-19 with Upfluence

UNICEF reaches 800K parents in 4 weeks with Upfluence

The customer UNICEF, in partnership with the World Health Organization (WHO), faced the challenge of supporting parents globally during the stressful and uncertain times of the COVID-19 pandemic. They needed to quickly disseminate evidence-based parenting tips and build a positive support system. They partnered with vendor Upfluence and utilized its Influencer Marketing Platform to execute a fully managed pro-bono campaign.

Upfluence sourced over 600 suitable influencer candidates and precisely identified the best ones to promote the message to parents and caregivers. The solution resulted in an estimated reach of over 800,000 parents, generating 3,278 clicks to the WHO and UNICEF websites and 69 content publications. The campaign also yielded 4.8K interactions and created high-quality reusable content for the organizations, with Upfluence providing excellent collaboration and very satisfying results.

UNICEF