Case Study: Ulysse Nardin achieves 17.8M PR reach and 41% engagement with Upfluence

Ulysse Nardin - Customer Case Study

Ulysse Nardin partnered with Upfluence to promote the official release of its new Executive Skeleton Tourbillon. The objective was to widen visibility and reach among high‑income men (30–65) and luxury lifestyle/gadget fans by securing influential blog and social coverage; Upfluence applied its influencer marketing software and specialist services to identify, guide and track top worldwide bloggers and creators.

Upfluence executed a targeted influencer and premium native content campaign across major publishers and social channels, plus a customized store‑locator integration. The campaign drove 17,838,832 PR reach and 16,261,534 impressions (after one month), 20,440 article reads, 148,114 social interactions (yielding an additional 4,178,694 impressions), 9,680 store‑locator views with 8,122 interactions, 718 clicks and a 41% engagement rate — delivering strong awareness and measurable in‑market engagement for Ulysse Nardin.

Ulysse Nardin