Case Study: TROPICO achieves 439K engagements with Upfluence

TROPICO drives 439K engagements with Upfluence

Tropico, a French beverage brand, aimed to reach a younger generation and boost its social media visibility to launch a new brand identity. To achieve this, they partnered with Upfluence for a fully managed influencer marketing campaign that included influencer search, selection, outreach, and activation.

Upfluence implemented a solution by sourcing 21 creators from Instagram and TikTok with a collective audience of 2.5 million. The campaign generated 439,000 engagements and produced 68 pieces of content. This effort helped Upfluence enable Tropico to successfully reintroduce itself with a young, energetic image, achieving high engagement rates of 5.89% on Instagram and 19.63% on TikTok.

TROPICO