Case Study: Sopra Banking Software scales content production to 168 pieces and boosts audience engagement with Upfluence

Sopra Banking Software - Customer Case Study

Sopra Banking Software engaged Upfluence to plan, create and distribute a large-scale content marketing program aimed at IT security and digital transformation professionals. Facing a fragmented, multilingual content base and the challenge of benchmarking competitors, Sopra needed a structured strategy and execution — Upfluence provided content marketing services including a content audit, editorial calendar, production, translation and amplification.

Upfluence conducted a competitor content audit, built a detailed content calendar and managed end-to-end content production (articles, infographics, Slideshares), translations and paid amplification while measuring performance. The program delivered 12 Slideshares, 12 infographics, 48 published articles and 96 translated articles (168 pieces total), generated 21,000+ sessions and 51,000+ page views, averaged strong social sharing (~13.25 shares per piece), earned an 8.5/10 content score and was supported by a €135,000 amplification budget — demonstrating clear, measurable impact by Upfluence.

Sopra Banking Software