Case Study: Sopra Banking Software achieves tenfold visibility and 1.78M reach with Upfluence

Sopra Banking Software - Customer Case Study

Sopra Banking Software partnered with Upfluence to run "The Inevitable Blockchain" content marketing campaign aimed at FinTech, banking and finance professionals. The challenge was to join the blockchain conversation, increase brand awareness and position Sopra Banking Software as experts on blockchain through a sustained content and social amplification strategy.

Upfluence delivered a multi-month program including a content calendar, bilingual long-form articles, a shareable infographic, tailored social posts and LinkedIn sponsored amplification. The campaign drove an estimated 1,780,600 people reached, 1,250,756 Twitter impressions (250+ tweets, 190 contributors), 662,000+ monthly readers via 5 industry articles, 300+ LinkedIn shares, 200+ Facebook shares, +20.4% users month-on-month, 3,500+ organic article reads and 1,800+ visits from LinkedIn—generating high-quality B2B leads and sustained industry mentions after the campaign.

Sopra Banking Software