Case Study: ROOTS PR achieves 40% faster influencer outreach, 30% boost in reach & engagement and 80% more efficient discovery with Upfluence

ROOTS PR shares its winning strategy for influencer discovery, outreach, and management for a multi-industry client base

ROOTS PR, an award-winning PR agency with clients including Tanqueray, Adidas, Mortlach and Johnnie Walker, needed to scale influencer marketing across diverse industries while streamlining internal resource management. As a small team of under eight people, ROOTS PR wanted to move away from manual influencer discovery and adopt an end-to-end influencer identification, outreach and management solution — Upfluence.

Using Upfluence’s all-in-one influencer marketing platform — including advanced search filters, age‑gating, outreach tools and analytics — ROOTS PR sped up discovery and managed multiple campaigns concurrently while sourcing niche and international creators. Upfluence helped deliver measurable gains: influencer outreach improved by 40%, campaign reach and engagement beat KPIs by 30%, and influencer discovery efficiency increased by 80%.

ROOTS PR

Angel Ng

Account Director, Content & Influence