Case Study: Ricola achieves 28M+ PR reach and 26M+ impressions with Upfluence

Ricola - Customer Case Study

Ricola hired Upfluence to promote the 75th anniversary of Ricola Original to health, wellness, food and lifestyle audiences across multiple markets. Upfluence was tasked with creating a native advertising campaign and social amplification plan using its influencer network and proprietary publishing tool, Publishr.io, to recruit bloggers and distribute content in several languages.

Upfluence executed a one-month campaign that published 38 articles in five languages and amplified them via Instagram advertising and a content network across the UK, Italy, Belgium, Norway, the Netherlands, Singapore and France. The campaign delivered measurable impact: 28,353,095 PR reach, 26,534,634 impressions, 67,529 reads and 3,512 clicks, demonstrating strong ROI from Upfluence’s native advertising and amplification strategy.

Ricola