Case Study: Reblochon Cheese achieves premium brand repositioning and 16K+ visits with Upfluence

Reblochon Cheese - Customer Case Study

Reblochon Cheese wanted to shift its image from a winter-only, tartiflette-associated product to a more premium, year-round ingredient by promoting original summer recipes. To do this it partnered with Upfluence to run a native advertising and influencer marketing campaign, leveraging Upfluence’s Publisher.io platform to manage blogger relationships and content production.

Upfluence recruited French-speaking food bloggers to publish 10 native articles over a two-month campaign and amplified posts on social media and targeted channels. The effort produced 29K reads, 16K+ visits (a +60% increase in unique visits), 2,156 clicks, notable social engagement (e.g., 2,400+ visits on a single post and 200+ interactions), reusable recipe content for PR and cookbooks, and a stronger, more premium positioning for Reblochon Cheese.

Reblochon Cheese