Case Study: OMEGA achieves 28M impressions through 17 creator collaborations with Upfluence

Reaching 28M impressions through 17 creator collaborations in 4 months

Omega, the Swiss fine-jewellery brand, wanted to shift its audience younger and boost global brand awareness beyond paid social ads. To achieve this they partnered with Upfluence to run an influencer sampling campaign that would generate authentic, real-life content aligned with Omega’s luxury positioning.

Upfluence sourced 17 creators (14 on Instagram, 3 on Weibo) across target markets, producing reusable high-quality content and driving measurable reach — 28M impressions, a combined community reach of nearly 10M, 439K Instagram likes and 11K Instagram clicks, plus 27K Weibo likes and 9K Weibo clicks. Upfluence’s campaign not only amplified Omega’s presence globally but also created a content library reused in digital and print marketing to bridge the brand to a younger audience.

Omega