Case Study: Mapiful achieves 11M impressions through 1.8K influencer collaborations with Upfluence

Reaching 11M impressions through 1.8K creator collaborations in 6 months

Mapiful, the Stockholm-based e‑commerce brand that sells personalized map posters, needed to boost global brand awareness and reach its core audience of young millennial women beyond paid social ads. To do this they partnered with Upfluence and ran an influencer marketing sampling program to precisely target and engage relevant audiences.

Upfluence executed a global sampling campaign across micro, mid-tier and macro creators, driving 1.8K influencer collaborations in six months and delivering measurable impact: 8.5M estimated reach, 11M impressions, 735K Instagram likes, 472K video views and a follower increase from 60K to 287K in 12 months. Upfluence’s approach also generated vast authentic content, strengthened brand–influencer relationships and built a growing community of Mapiful advocates.

Mapiful