Case Study: Ricola achieves massive Thailand launch visibility (152M impressions) with Upfluence

Promote and Create Visibility For Ricola’s Thailand Launch

Ricola hired Upfluence to promote and build visibility for its Thailand launch, targeting Thai women and men aged 18–65. Upfluence ran a native influencer ad campaign and social amplification on Facebook and Instagram, leveraging its influencer marketing platform and proprietary data‑mining technology to identify and engage relevant creators.

Upfluence recruited and managed Thai influencers across YouTube, Instagram and blogs, ensured timely high‑quality publishing and amplified top content to the target audience. The campaign delivered 152,653,944 impressions, 9,239,699 organic reach, 926,262 engagements, 132,065 total reads, 269,742 video views and 90,711 clicks, driving strong awareness and measurable engagement for Ricola—powered by Upfluence.

Ricola