Case Study: Paxful generates 4M+ live Twitch views with Upfluence

Paxful drives 4M+ live Twitch views in 60 days with Upfluence

Paxful, a leading peer-to-peer bitcoin marketplace, needed to increase its visibility with Gen Z and the US gaming market. They turned to Upfluence for a solution to streamline their influencer search and selection process and to build long-term partnerships with creators on platforms like Twitch and Twitter.

Upfluence implemented a targeted Twitch campaign for Paxful, hand-selecting eight influencers to promote the brand. This strategy generated over 4 million live views, 3 million hours of branded content, and 73,000 unique viewers, significantly increasing brand reach and driving platform adoption.

Paxful