Case Study: Patrice Mulato achieves a 108% increase in interactions and skyrocketing online reputation with Upfluence

Patrice Mulato - Customer Case Study

Patrice Mulato, a small high-end French haircare brand, needed to boost brand awareness, stand out in a saturated market and spark word-of-mouth among French women aged 20–50. They partnered with Upfluence to run an influencer marketing campaign combining native premium amplification and micro-influencer outreach to engage new audiences and drive sales.

Upfluence recruited 29 French influencers (8 elite creators amplified via native premium and 21 micro-influencers), encouraged product sampling and authentic blog/Instagram storytelling, and supported the content with paid social amplification. The campaign delivered 72 original content pieces, a PR reach of 2,007,177, 477,314 impressions (381,165 organic / 96,149 paid), 94,853 engagements and 594 clicks (10% CTR), and outperformed KPIs (e.g., 16 publications vs 6 projected and 18.8K interactions vs 9K projected), demonstrating strong measurable impact for Patrice Mulato.

Patrice Mulato