Case Study: Patrice Mulato achieves 2x expected engagement with Upfluence

Patrice Mulato achieves 2x engagement with Upfluence

Patrice Mulato, a small high-end hair product line in France, faced the challenge of standing out in a saturated market and boosting brand awareness. To reach new customers and increase conversions, they partnered with Upfluence for a fully managed influencer marketing campaign.

Upfluence implemented a two-pronged strategy, recruiting French macro and micro-influencers to create authentic content and run promotions. The campaign delivered 5% more impressions than predicted and achieved twice as many interactions as expected. Upfluence also successfully negotiated to recruit two additional influencers at no extra cost, resulting in 10 additional content pieces.

Patrice Mulato