Case Study: Microsoft achieves 36K+ reads and 994 student signups with Upfluence native advertising

Microsoft - Customer Case Study

Microsoft engaged Upfluence to launch a native advertising student social-media challenge targeting French university students (18–25). The goal was to reach students in blogs and social channels they already trust and drive signups to win a Microsoft Surface; Upfluence provided influencer management, content publishing and reporting as part of its native advertising services.

Upfluence executed a one‑month, $10,000 campaign delivering 30 articles in 35 days, coordinating 209 blogger mentions and social sharing (reach >200k). The campaign generated 36,142 reads, 4,180 clicks and 994 signups (≈$0.27 per read, $2.39 per click, $10.62 per lead), with seven articles entering top‑10 search results and sustained organic traffic months later — demonstrating Upfluence’s measurable impact.

Microsoft