Case Study: Micro Center achieves 9.2M impressions with Upfluence

Micro Center drives 9.2M impressions with Upfluence

Micro Center, an American consumer electronics retailer, faced the challenge of increasing brand awareness and driving both online and offline visits for the launch of their new MainGear Vibe 2 gaming computer. They partnered with Upfluence to run a fully managed influencer marketing campaign targeting a demographic of people aged 21+ interested in tech and gaming.

Upfluence implemented a solution by sourcing and coordinating 10 Twitch influencers for a live unboxing campaign. The results far exceeded expectations, generating over 9.2 million impressions against a 4 million estimate. The campaign reached over 1.4 million unique viewers and achieved highly positive community engagement, including 70.7% positive chat sentiment on Twitch.

Micro Center