Case Study: Marriott achieves 11M+ reach with Upfluence

Marriott drives 11M reach with Upfluence

Marriott Bonvoy sought to highlight its diverse portfolio of hotel brands in the EMEA region and boost loyalty program enrollments. The challenge was to efficiently collaborate with authentic niche creators across multiple countries to showcase tailored travel experiences. They partnered with the influencer marketing platform Upfluence to manage this campaign.

Upfluence implemented a managed service to handle the entire campaign, from identifying and outreaching to high-engagement niche creators on TikTok and Instagram to streamlining content approval. The solution targeted creators in France, Germany, and the UK who could authentically represent various traveler types. This partnership with Upfluence generated over 11 million cumulative audience reach at a cost per view of $0.02, published 489 content pieces, and achieved a CPM 10 times lower than the industry average.

Marriott