Case Study: Marriott Bonvoy achieves 11M+ reach and cost-efficient high engagement with Upfluence

Marriott Bonvoy campaign reaches 11M through Niche Creator partnership

Marriott partnered with Upfluence, using Upfluence’s influencer marketing management service, to raise Marriott Bonvoy enrollments and showcase its portfolio (Moxy Hotels, W Hotels, Autograph Collection, Le Méridien and The Luxury Collection). The challenge was to form high-quality collaborations with niche creators across France, Germany and the UK who could authentically highlight different hotel experiences and drive sign-ups.

Upfluence handled influencer outreach, content drafting/approval and real-time tracking, delivering an 85% response rate and 489 pieces of content from 27 creators. The campaign achieved 11M+ cumulative reach, 2.68M+ engagements, a CPE of $0.30, CPV of $0.02 and a $9.86 CPM (noted as roughly 10x below average), demonstrating strong ROI and measurable impact for Marriott.

Marriott

Cecilia Giraud

Director Content Marketing