Case Study: Mapiful achieves 11M impressions with Upfluence

Mapiful reaches 11M impressions in 6 months with Upfluence

Mapiful, a Swedish e-commerce brand selling customizable maps and prints, faced the challenge of increasing its global brand awareness and moving beyond paid social ads to precisely target its core demographic of young millennial women. To address this, they turned to Upfluence for a fully managed influencer marketing campaign.

Upfluence provided a solution using its global database and precise audience targeting to recruit 1,800 creators worldwide. This initiative generated 11 million impressions and 8.5 million in estimated reach within six months, successfully building a strong social identity and increasing Mapiful's social audience fivefold over twelve months.

Mapiful