Case Study: Lyle's Golden Syrup generates 2.5M impressions with Upfluence

Lyle's Golden Syrup generates 2.5M impressions with Upfluence

Lyle's Golden Syrup, a food and beverage brand, partnered with Upfluence to strengthen its online brand identity and diversify its content library with authentic user-generated content. The brand faced the challenge of translating its offline branding into a fresh online portfolio to drive awareness and grow customer loyalty.

Upfluence implemented a fully managed campaign for Lyle's Golden Syrup, sourcing 12 Instagram and YouTube creators to target a UK-based audience of baking and lifestyle enthusiasts. The solution included precise influencer selection and a Halloween-themed content production strategy. This campaign generated over 2.5 million impressions, 2 million reach, and 128,000 engagements on Instagram, while also driving nearly 2,000 clicks to the brand's website. Upfluence enabled Lyle's Golden Syrup to repurpose the high-quality content for its own marketing channels and future initiatives.

Lyle's Golden Syrup