Case Study: Kinguin achieves 25% sales uplift with Upfluence

Kinguin boosts sales 25% with Upfluence in 3 months

Kinguin, a global gaming marketplace, needed to scale its influencer ambassador program to increase sales and brand awareness. Its marketing team was manually searching for influencers without sufficient data, making the process inefficient and unscalable. To address this, Kinguin partnered with the vendor Upfluence and its influencer marketing platform.

Using Upfluence's platform, Kinguin efficiently identified and reached out to suitable influencers on platforms like YouTube and Twitch in bulk. This solution enabled Kinguin to grow its ambassador pool by 600% in three months. The results were significant, including a 25% sales uplift, a 1,095% increase in influencer reach, and a 280% gain in operational efficiency.

Kinguin