Case Study: KEEN Footwear generates 187K Instagram Story views with Upfluence

KEEN Footwear generates 187,000 Instagram Story views with Upfluence

KEEN Footwear sought to increase online sales and brand awareness through a focused influencer marketing strategy. To celebrate the 10th anniversary of a popular shoe, they partnered with the vendor Upfluence to manage the campaign.

Upfluence implemented a campaign using micro-influencers on Instagram, sourcing over 185 aligned creators. The solution involved gifting shoes for authentic reviews and outdoor adventure content. The results exceeded expectations, generating 214K Instagram story impressions and 187K views, reaching a 29% larger audience than planned. Upfluence also facilitated the creation of high-quality reusable content and established long-term creator relationships for KEEN.

KEEN Footwear