Case Study: HYT Watches achieves 10M+ PR reach and major online visibility with Upfluence

HYT - Customer Case Study

HYT partnered with Upfluence to promote its new H2 Tradition watch and boost online notoriety among men interested in menswear, trendy luxury lifestyle and men’s gear. HYT’s challenge was to create high-impact content and reach targeted audiences across multiple countries, so Upfluence deployed a native advertising and amplification campaign using its Publishr.io publishing tools.

Upfluence selected English-speaking bloggers, secured seven published articles, and amplified influencer posts on Facebook, Instagram and online media across the US, UK, Malaysia, Singapore, Hong Kong and Dubai during a one-month campaign. The Upfluence-led effort generated 10,246,156 PR reach, 5,617,378 impressions, 92,933 reads and 6,193 clicks, driving measurable visibility for HYT’s H2 Tradition.

HYT