Case Study: BeautyLab achieves $1.4M in sales in 6 months (19x ROI) with Upfluence

How Upfluence helped BeautyLab to generate $1.4M sales in just 6 months

BeautyLab, a leading influencer marketing agency specializing in beauty clients, needed a platform to scale creator-driven revenue for its brands. They turned to Upfluence Software to unify influencer discovery, creator outreach and campaign operations with their Shopify/Klaviyo/PayPal stack so they could identify ambassadors, manage shipments and track affiliate-driven sales end-to-end.

By integrating Upfluence, BeautyLab identified 15K creators from 160K customers, drove ~3.4K responses and 2.7K applications, matched creators via Shopify, shipped products and set up affiliate tracking and payments. The Upfluence-powered campaign generated $1.4M in sales in six months, delivered a 19x ROI and became ROI-positive within 90 days, with workflow metrics (46 invited, 34 published, 20 paid) enabling iterative optimization and renewed partnerships.