Case Study: Leading beauty influencer marketing agency achieves $1.4M in sales in 6 months with Upfluence

How Upfluence helped a client to generate $1.4M sales in just 6 months

Leading Influencer Marketing Agency, a specialist in beauty campaigns that manages influencer ID, content creation and ROI analysis, needed a scalable way to drive client revenue and prove campaign ROI. To meet that challenge they adopted Upfluence Software to better identify influential customers, manage creator outreach, and tie creator activity directly to sales.

Upfluence integrated with the agency’s Shopify stack (plus Gmail, Klaviyo and PayPal), helped identify 15K influencers from 160K customers, generated 3.4K responses and 2.7K applications, and automated promo‑codes and payout tracking. The Upfluence implementation delivered $1.4M in sales in six months, a 19x ROI (earning $19 for every $1 spent) and reached ROI-positive within 90 days through granular tracking and ongoing campaign optimization.