Case Study: Feeld achieves 1M+ views and boosts online visibility with Upfluence

How Upfluence generated 1 million+ views to boost FEELD’s online visibility through influencers and events

Feeld, a pioneering dating app for couples and singles focused on ethical and non‑monogamous relationships, needed to boost brand visibility and reach women and non‑binary audiences on Instagram around sexuality and relationships. They turned to Upfluence for a fully managed influencer marketing campaign — including influencer search, outreach, activation — plus in‑person event organization to convert online awareness into real‑life touchpoints.

Upfluence identified 30 niche, values‑aligned creators and ran Instagram feed posts, Stories and Q&A sessions under #FeeldNotes while organizing five in‑person brand activation events; the campaign delivered 1M+ views/impressions, an 80% average Story view rate, +3.2K new followers, 91.8K people reached beyond influencers’ followings, 300 pieces of content (3x expected) and 90K+ engagements (50% above target), with an uplift in organic app downloads — all driven by Upfluence.

Feeld

Cathy Keen

Head of Partnerships