Case Study: Paxful achieves 4M+ Live Twitch Views in 60 Days with Upfluence

How PAXFUL generated over 4 Million Live Views in just 60 days

Paxful, a leading peer-to-peer bitcoin marketplace, needed to boost visibility with Gen Z and the Western gaming market, attract new U.S. audiences, and drive platform usage via Twitch and Twitter. They engaged Upfluence to provide precise influencer discovery, audience matching, and a scalable influencer partnership program using Upfluence’s influencer marketing platform and campaign services.

Upfluence coordinated a two-month Twitch campaign, hand-selecting 8 streamers who ran weekly live promotions with branded stream titles, overlays/underlays, chatbot commands, and direct links to Paxful’s landing pages. The Upfluence-led effort delivered over 4M live Twitch views (4.2M+ impressions), 73K+ unique Twitch viewers, 3M+ PAXFUL-branded hours, and 183K+ Twitter impressions, significantly increasing Paxful’s reach, website traffic, and platform adoption.

Paxful