Case Study: KEEN Footwear achieves 187K+ Instagram Story views and 1.18M reach in 1 month with Upfluence

How KEEN Footwear generated over 187,000 Instagram story views in just 1 month

KEEN Footwear engaged Upfluence to boost online sales and brand awareness around the 10th anniversary of its Howser II shoe. Facing the challenge of reaching a targeted outdoor-lifestyle audience, KEEN used Upfluence’s influencer search, selection and outreach capabilities to find aligned creators who could authentically showcase the product and brand values.

Upfluence sourced ~185 creators and ran a sampling campaign (21 collaborations) that produced 69 feed posts and 84 stories, surpassing content goals by +30% and reaching +29% more audience than expected. In one month the campaign delivered +187K Instagram story views, 1.18M total audience reach, 3,112 clicks, 40K+ likes and +500K impressions, while generating high-quality, reusable content for KEEN Footwear.

KEEN Footwear