Case Study: FUZE Tea achieves Twitch success and boosted brand awareness with Upfluence

How Fuze Tea integrated Twitch into their influencer marketing strategy

FUZE Tea, the Coca‑Cola infused iced tea brand in France, needed to increase brand awareness among a young audience and build a presence on Twitch by partnering with streamers to create its first live content. To achieve this, FUZE Tea engaged Upfluence and its influencer marketing services to design a cross‑platform campaign that combined Instagram sampling with Twitch streaming.

Upfluence implemented a sampling‑focused influencer program, selecting macro, micro and nano creators and introducing a branded “Fuze Tea pause” segment on Twitch. The campaign delivered strong results: 520M estimated reach and 630K Instagram impressions (94K interactions) across a 1,360,487 community, plus 47K unique Twitch viewers, 13K viewers for the pause segment, 1,630 average concurrent viewers and 870 minutes streamed. Upfluence’s approach also increased content published by 23%, lifted impressions by 47% and interactions by 83%, with the pause segment recording the peak viewership in 50% of streams.

FUZE Tea