Case Study: Branded achieves 10× ROI on Amazon with Upfluence

How Branded 10x ROI thanks to Upfluence’s Amazon Attribution integration

Branded, an e‑commerce aggregator that turns products into omnichannel and social brands, needed a reliable way to track and monetize influencer-driven sales on Amazon and overcome affiliate attribution challenges. They partnered with Upfluence to tie influencer marketing into Amazon Ads and Amazon Attribution, enabling precise measurement of creator-driven purchases.

Upfluence implemented influencer campaigns using Amazon Attribution links, routed creator content into Amazon and DTC ad strategies, and leveraged Amazon’s Brand Referral Bonus to offset costs. The approach delivered measurable impact: 10× ROI, a 25% increase in monthly customer acquisitions, and a new channel driving up to 60% brand growth in 2023; a Fullstar Veggie Chopper campaign alone generated over 10× revenue while the 10% BRB effectively neutralized marketing expenses after a 20% influencer commission. Upfluence’s solution improved tracking, reduced costs, and scaled Branded’s growth.