Case Study: Kinguin achieves 25% sales uplift in 3 months with Upfluence

How a gaming marketplace used influencer marketing to increase sales by 25% in 3 months

Kinguin, a global digital gaming marketplace, faced a bottleneck in scaling influencer-led sales and brand reach because their marketing team manually searched for creators and lacked the data to make informed decisions. After hiring Joshua Cabrera as Head of Strategic Partnerships, Kinguin adopted Upfluence’s platform to streamline influencer identification, outreach, and ambassador onboarding.

Using Upfluence’s tools to find and contact creators across YouTube, Twitch and other platforms, Kinguin grew its ambassador pool by 600% in three months, achieved record engagement and impressions from creator posts, and improved campaign tracking and onboarding workflows. The Upfluence solution delivered measurable impact: a 25% sales uplift, +1,095% influencer reach, and +280% operational efficiency.

Kinguin

Joshua Cabrera

Head of Strategic Partnership