Case Study: TROPICO achieves 439k+ engagements and expanded Gen Z reach with Upfluence

Generated +439k engagements through 21 creator collaborations

TROPICO, a French tropical juice brand, aimed to rediscover its "True Colors" identity and boost social visibility among Gen Z on Instagram and TikTok. To reach and convert a younger French audience, TROPICO partnered with Upfluence and used its influencer marketing platform to run paid creator collaborations.

Upfluence sourced 21 targeted Instagram and TikTok creators who produced 68 pieces of content and reached a collective audience of nearly 2.5M, generating more than 439k engagements. The campaign delivered 59 Instagram posts/stories (community 754k, 20K likes, 3K clicks) and 9 TikTok videos (community 1.8M, 61K likes, 267K views), with average engagement rates of 5.89% on Instagram and 19.63% on TikTok.

TROPICO