Case Study: Lyle’s Golden Syrup achieves 2.5M+ impressions through 12 creator collaborations with Upfluence

Generated +2.5M impressions through 12 creator collaborations

Lyle’s Golden Syrup partnered with Upfluence to strengthen its online brand identity and build a richer library of authentic, recipe-driven content. Facing a need to translate its offline heritage into timely social assets, the UK-based syrup brand engaged Upfluence’s influencer marketing services to target young foodies and baking enthusiasts (primarily ages 21–31) for a Halloween-focused campaign.

Upfluence sourced 12 Instagram and YouTube creators and managed a paid campaign that delivered 42 Instagram posts and stories and 2 YouTube videos, reaching a combined community (Instagram ~1.2M; YouTube ~137k) and generating +2.5M organic and amplified impressions, ~2M reach, 128k Instagram engagements, roughly 2k website clicks from Instagram (plus 44 from YouTube) and 9k YouTube views. Upfluence also secured content usage rights so Lyle’s repurposed influencer-created recipes and creatives across its social channels, website and marketing, measurably expanding its content library and online visibility.

Lyle’s Golden Syrup