Case Study: Farfetch achieves $15.4M+ GTV and 8.2x ROI with Upfluence

Farfetch closed more than $15.4M with Influencers

Farfetch, a leader in online luxury fashion, needed a scalable influencer and affiliate marketing platform to streamline creator programs, manage outreach and boost sales and customer acquisition. They selected Upfluence and deployed its all‑in‑one influencer marketing software to identify creators, run campaigns, manage content and handle payments.

Upfluence provided hands‑on onboarding, account‑manager support, campaign templates, hybrid compensation and trackable links across 11 markets and 1,200 creators; the program drove $15.4M+ in Gross Transaction Value in under 12 months, $1.2M+ in monthly sales, 16.8K new customers, an 8.2x ROI, a $112 CAC and an LTV of $1,188 (10x LTV/CAC), with 29% of customers becoming repeat buyers.

Farfetch