Case Study: Aptamil achieves 30,000+ app downloads and high engagement (8.2% CTR) with Upfluence

Aptamil - Customer Case Study

Aptamil, an infant milk brand, wanted to convert new customers in key European markets by promoting a baby-naming app and building brand authority in family and wellness topics. Upfluence was engaged to create and amplify original, targeted content aimed at young mothers and pregnant women geo‑located in Switzerland, with a strict language focus on French and German speakers.

Upfluence recruited 25 influencers (13 Francophone, 12 Germanophone), commissioned long-form editorial pieces and ran a long-term native advertising amplification program that produced 162 articles and 111 amplified social posts. The campaign delivered 752,883 impressions, 370,670 blog reads and 30,194 clicks to download (8.21% CTR), with German social posts achieving ~20% CTR, driving strong app downloads, engagement and brand authority for Aptamil.

Aptamil