Case Study: Apparel & Fashion Luxury Retailer achieves $15.4M+ in GTV and 8.2x ROI with Upfluence

Apparel & Fashion Luxury Retailer closed more than $15.4M with Influencers

Apparel & Fashion Luxury Retailer, a leader in online luxury fashion connecting customers with global boutiques, needed a scalable influencer and affiliate marketing platform to manage creator identification, outreach, campaign workflows, content approval and payments. They engaged Upfluence and adopted its all‑inclusive influencer program management solution — including account manager onboarding, outreach templates, hybrid compensation (gifting, flat fees and 10% affiliate commission) and tracked promo codes and affiliate links.

Using Upfluence, the retailer built an evergreen, 12‑month program across 11 markets and ~1.2K creators, driving $15.4M+ Gross Transaction Value in under a year and $1.2M+ in monthly sales, with an 8.2x ROI. The program acquired 16.8K new customers (29% repeat buyers), produced a $1,188 LTV versus a $112 CAC (10x LTV/CAC), and delivered measurable uplift in average order value and creator-driven revenue, demonstrating significant scale and efficiency from Upfluence’s platform.