Case Study: AliExpress boosts Instagram reach and clicks with Upfluence

AliExpress reaches 1.6M unique accounts with Upfluence

AliExpress sought to generate social media awareness and engagement for its 9-year anniversary campaign in Chile, with the goal of driving traffic and conversions to its online site. The challenge was to effectively reach a Chile-based audience interested in fashion and lifestyle to promote the brand using coupon codes. To meet this challenge, they partnered with the influencer marketing platform Upfluence.

Upfluence's team implemented a fully managed campaign, sourcing 46 targeted Instagram influencers from Chile. These creators produced celebratory posts and stories that included promotional codes, introducing AliExpress to 4.6 million prospective customers. The solution delivered exceptional results, including over 2 million impressions, 1.6 million unique accounts reached, and more than 10,000 clicks to the eShop.

AliExpress