Case Study: Micro Center achieves 9.2M impressions with Upfluence through 10 Twitch creator collaborations

Achieving 9.2M impressions through 10 Twitch creator collaborations in 2 months

Micro Center partnered with Upfluence to raise brand awareness among gaming audiences, drive online and in-store visits, and promote the MainGear Vibe 2 to U.S. consumers aged 21+. The challenge was to reach a targeted tech-and-gaming demographic via authentic creator content across Twitch and Twitter, so Micro Center engaged Upfluence’s influencer sourcing and campaign services to coordinate live unboxing activations.

Upfluence sourced and managed 10 Twitch creators (1.7M combined community) and additional Twitter activations, producing live unboxing streams and posts. The campaign delivered roughly 9.2M live views/impressions, 4.3M hours watched, at least 1.4M unique viewers, 306 direct brand mentions and 1.2K related keyword mentions, plus 58K Twitter impressions and 1K clicks — demonstrating strong engagement and measurable reach driven by Upfluence.

Micro Center