Case Study: AliExpress achieves 1.9M impressions and 10K clicks in Chile with Upfluence

Achieving 1.9M impressions through 46 Chile Instagram influencers

AliExpress engaged Upfluence to boost social awareness and drive e-shop traffic in Chile as part of its 9th‑anniversary campaign. Facing the dual challenge of increasing engagement among Chile‑based fashion and lifestyle audiences and generating conversions via coupon codes, AliExpress partnered with Upfluence’s influencer marketing platform and services to identify and activate relevant Instagram creators.

Upfluence sourced and managed 46 Chile‑focused Instagram creators, running affiliation and paid activations across stories and posts that included unique coupon codes. The campaign delivered 256 pieces of content to a 4.6M collective audience, generating 1.9M impressions, 1.5M interactions and 10k clicks, exceeded story delivery expectations (250 vs. 136) and helped AliExpress reach its coupon‑use goals — demonstrating measurable impact from Upfluence’s influencer solution.

AliExpress