Case Study: Perrier-Jouët achieves 11M+ story views and 8.8% engagement with Upfluence

A complete analysis of the Perrier-Jouët influencer event in Ibiza

Perrier-Jouët enlisted Upfluence to run an influencer marketing program around its Ibiza summer events (July 9–10 and August 2–4, 2017) with the goals of raising brand awareness, generating authentic social content, driving engagements, and maximizing returns across key European markets. Upfluence applied its proprietary influencer data‑mining and campaign management services to identify, negotiate with, and activate creators who matched Perrier-Jouët’s affluent, style‑focused audience.

Upfluence recruited 15 influencers (vs. 8 projected, +53%) with an average following of 460,000, delivering 28 Instagram publications and 468 stories that totaled 11,046,000 views — including 3,965,000 views on stories showing the Perrier-Jouët logo (CPV €0.008). The campaign generated 603,450 likes (CPE €0.057), 4,520 comments, 4,431 contest clicks and an 8.8% engagement rate on a €35,000 budget, outperforming every KPI and demonstrating Upfluence’s ability to scale reach, lower costs, and drive measurable impact.

Perrier-Jouët