Case Study: MercerLabs achieves 6x ROI with Upfluence's Creator Affiliate Program

MercerLabs drives 6x ROI with creator affiliate program

MercerLabs, a museum focused on immersive exhibits, needed to boost ticket sales and streamline large-scale creator collaborations while accurately tracking sales back to individual creators. To solve this, MercerLabs turned to Upfluence, using the Upfluence platform and agency services to find and manage influencers, create affiliate links, and automate outreach and follow-ups.

Upfluence cross-referenced MercerLabs’ CMS with its creator database, reached out to over 10,000 creators in NYC, and used automations and Live Matching to increase response rates to 15% and onboard more than 200 creators automatically. By bulk-creating affiliate discount codes and running a risk-free, revenue-share affiliate model managed by Upfluence’s team, the campaign drove measurable results — a 6x return on investment, faster campaign workflows, and clearer attribution to top-performing creators.

MercerLabs