Case Study: Valabasas achieves 14x ROI and $165K in 3 months by turning customers into brand affiliates with Upfluence

Valabasas drove 14x ROI turning influential customers into brand affiliates

Valabasas, a men's fashion brand focused on confidence and creativity, needed a faster, more measurable way to turn engaged customers into high-value creators. They struggled to identify influential shoppers in their Shopify audience, manage outreach and fulfillment efficiently, and attribute sales to influencer activity—so they turned to Upfluence, using tools like Live Capture to find creators and streamline campaign workflows.

Upfluence helped Valabasas scan their customer base (uncovering 900+ creators), automate outreach and onboarding, and simplify shipping and tracking, enabling a three-month creator campaign that drove $165K in sales with no ad spend and no platform fees on sales—about a 14x ROI. The program generated nearly 100 posts with an average 10% engagement rate, and Valabasas has since scaled from gifting collaborations to paid, performance‑vetted creator programs with Upfluence.

Valabasas