Case Study: Feefo saves 90+ hours per month and reduces overdue invoices with Upflow

How Feefo won back 90+ hours per month & reduced invoices 31+ days overdue by 26%

Feefo, a customer review platform, was struggling with a highly manual accounts receivable process that relied on spreadsheets and made it hard to scale invoicing and customer communications. This led to delayed collections, climbing DSO, and awkward first-touch interactions with customers, especially new ones. Feefo turned to Upflow and its AR management software, integrated with NetSuite, to streamline follow-up and improve visibility across customer accounts.

With Upflow, Feefo automated follow-up workflows, centralized customer interaction history, and synced invoice data from NetSuite in near real time. The results were strong: Feefo saved 92 hours per month, reduced the value of invoices 31+ days overdue by 26%, and cut DSO by 16% between February and October 2024. In one month, Feefo even collected 140% of billed amounts, showing a more efficient and customer-friendly AR process.

Feefo

Jamie Tinsley

Credit Control Manager