Case Study: Botify cuts DSO by 22% and saves 2 finance days a week with Upflow

How Botify won back 2 finance days per week and slashed DSO by 22%

Botify, a leading SaaS marketing software company operating across six international entities, was struggling with inefficient and inconsistent cash collection. Manual invoicing, disconnected email follow-ups, and limited support from existing tools created heavy administrative work for the finance team and made global accounts receivable difficult to manage.

To solve this, Botify implemented Upflow’s accounts receivable and collections platform, integrated with Netsuite, to centralize workflows, automate reminders, and improve visibility across entities. With Upflow, Botify cut Days Sales Outstanding by 22% in the first four months and saved about two finance days per week in manual work, while also gaining full AR visibility and easier team collaboration.

Botify

Geraldine Adjadj

Accounting Manager