Case Study: Adikteev reduces overdue invoices and speeds cash collection with Upflow

How Adikteev crushed late payments 33% fewer invoices 61+ days overdue in under a year

Adikteev, an adtech company focused on user retention and in-app revenue growth, struggled with manual accounts receivable processes and limited collection insights, which pushed its DSO to 54 days and made cash flow harder to manage. After previously using Upflow and then trying to rely on Sellsy’s built-in reminders, the team found they still needed a more robust accounts receivable tool and re-partnered with Upflow.

Upflow automated Adikteev’s collections workflows, improved analytics and customization, and added a client portal plus legal process support, all integrated with Sellsy. The results were strong: DSO fell by 13 days in two months to 41 days, overdue invoices aged 61+ days dropped by 33% in under a year, CEI rose from 60% to 87%, and automation saved an estimated 17 finance team hours per month.

Adikteev

Guillaume Schwoob

Finance Manager